Bablr Privacy Policy

PRIVACY POLICY

Updated 1st June 2026

Bablr Ltd. (“us”, “we”, or “Bablr”) is the worldwide operator of the internet resource Bablr Early Learning System (Bablr Platform or Platform) which includes Bablr website www.gobablr.com (“Website” or “Bablr Website” or “Bablr WebApp”), Bablr mobile apps on Android and iOS Platforms (Mobile Apps), Bablr tablet apps on Android and iOS Platforms (Tablet Apps) as well as the software, databases and applications provided by Bablr, Other content provided to you in all other formats by Bablr using third party platforms such as but not limited to Zoom, Instagram etc. (collectively referred to as the “Services”) This privacy policy (“Privacy Policy“) explains how we collect, use, share, disclose and protect Personal information about the Platform Users and Product Users of the Bablr Platform and Bablr Product (as defined in the Bablr Terms and Conditions of Use (ToS) and the any other visitors of the website and Platform who are citizens and residents of the United States (jointly and severally referred to as “you” and all its grammatical forms or “Users” and all grammatical forms in this Privacy Policy).

We have created this Privacy Policy to demonstrate our commitment to the protection of your privacy and your personal information. Your use and/or access to the Platform and/or Product and/or Services is subject to this Privacy Policy and Bablr ToS. By using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect and use personal information. By providing us with your personal data, you accept that our collection, use and sharing, disclosure of your information will be carried out by us as described in this Privacy Policy.

We take your privacy very seriously. Please read this privacy policy carefully as it contains essential information on who we are and how and why we collect, store, use, and share any information relating to you (your personal data) in connection with your use of our website and Platform. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use, and are responsible for personal information about U.S. users in accordance with applicable U.S. federal and state privacy laws, including the Children’s Online Privacy Protection Act (COPPA) and, where applicable, the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA).

Bablr collects limited personal information about children under the age of thirteen (13) only as provided by a parent or legal guardian and with parental consent, in accordance with the Children’s Online Privacy Protection Act (COPPA). We do not permit children to create accounts or provide personal information directly. If you are aware that any personal data of anyone under 13 years old has been shared, without permission from a parent/guardian, with our Platform, please let us know so that we can delete that personal data.

This privacy policy is divided into the following sections:

What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why, we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the United States
Cookies and other tracking technologies
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us

What this policy applies to

This privacy policy relates to your use of Bablr Platform and/or Product and/or Services.

Throughout our Platform we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Those third-party websites or tools may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third-party websites or tools, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about Users depends on the particular activities carried out through Bablr Platform. We will collect and use the following personal data about you:

name, address, and contact information, including email address and telephone and/or mobile number
information to check and verify your identity and age, e.g. date of birth
gender, if you choose to give this to us
demographic data (such as your or of child/ren that you represent- name, gender), if you choose to give this to us
your baby’s date of birth
information regarding your baby’s premature birth status
location data if you choose to give this to us
your billing information, transaction and payment card or other payment method information
bank account and/or other payment details as may be required to process the commercial transaction between you and us.
details of any information, feedback, or other matters you give us by phone, email, post or via social media
your account details, such as username and login details
your activities on, and use of, our Platform
your personal interests
information about the services we provide to you
your contact history, purchase history, and saved items
information about how you use our Platform and technology systems
your responses to surveys, competitions, and promotions
Bablr passwords, one-time passwords
IP addresses.
domain servers.
types of computers and devices used by you to access the Platform.
types of web browsers used by you to access the Platform.
referring source which may have sent you to the Platform; and
other information associated with the interaction of your device/browser and the platform
other information that you voluntarily choose to provide to us (such as information shared by you with us through emails or letters.

Information relating to a child’s birth or development is collected solely for personalization of educational content and is not used for medical, diagnostic, or healthcare purposes. If you do not provide personal data, we ask for where it is required at the point of collection it may delay or prevent us from providing products and services to you.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our Platform, post material to our Platform and complete customer surveys or participate in competitions via our Platform, and
indirectly, such as your browsing activity while on our Platform; we will usually collect information indirectly using the technologies explain in the section on ‘Cookies and other tracking technologies’ below

How and why, we use your personal data

We use personal information for the purposes described below, including to provide and improve the Services, communicate with users, comply with legal obligations, and support our business operations, in accordance with applicable U.S. federal and state privacy laws. The table below explains what we use your personal data for and why.

What we use your personal data for	Our reasons
Create and manage your account with us	For our valid interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price and To perform our contract with you or to take steps at your request before entering into a contract
Providing products and services to you	To perform our contract with you or to take steps at your request before entering into a contract
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us	To comply with our legal and regulatory obligations and For our valid interests or those of a third party, i.e. to minimize fraud that could be damaging for you and/or us
To enforce legal rights or defend or undertake legal proceedings	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our valid interests or those of a third party, i.e. to protect our business, interests, and rights or those of others
Customize our Platform and its content to your particular preferences based on a record of your selected preferences or on your use of our Platform	Depending on the circumstances: —your consent as gathered via the consent tool on our Platform —see ‘Cookies and other tracking technologies’ below —where we are not required to obtain your consent and do not do so, for our valid interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent, you may withdraw it at any time by changing the settings on the cookies tool (that will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Retaining and evaluating information on your recent visits to our Platform and how you move around different sections of our Platform for analytics purposes. This helps us to understand how people use our Platform so that we can make it more intuitive or to check our Platform is working as intended	Depending on the circumstances: —your consent as gathered via our cookies tool on our Platform —see ‘Cookies and other tracking technologies’ below —where we are not required to obtain your consent and do not do so, for our valid interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent, you may withdraw it at any time by changing the settings on the cookies tool (that will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products and services or other important notices	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our valid interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data	To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our valid interests or those of a third party, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range, or other efficiency measures	For our valid interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records	Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —to comply with our legal and regulatory obligations —where neither of the above apply, for our valid interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant	To comply with our legal and regulatory obligations
Marketing our services to existing and former customers	For our valid interests or those of a third party, i.e. to promote our business to existing and former customers See ‘Marketing’ below for further information
External audits and quality checks, e.g. for the audit of our accounts	For our valid interests or a those of a third party, i.e. to maintain our accreditations so we can demonstrate we operate at the highest standards
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymized where possible and only shared where necessary	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our valid interests or those of a third party, i.e. to protect, realize or grow the value in our business and assets

Sensitive Data

Certain personal information may be considered sensitive under applicable privacy laws. Where required, we process such information only for limited purposes, with appropriate safeguards, and in accordance with applicable law. We do not use sensitive personal information for advertising purposes.

Where we process such Sensitive Data, we will also ensure we are permitted to do so under data protection laws or will only do so on the basis of your consent (or the consent of a user’s parent or legal guardian).

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.

Anonymous and Aggregated Data

We will use the personal information we hold about you (as well as anonymized information generated from your personal information) to carry out analysis and research as we see fit. Such data is no longer personal data for the purposes of the US Federal and State Data Privacy Laws or as no individual can be personally identified. Such anonymous and aggregated data does not identify individuals and is generally not treated as personal information under applicable U.S. privacy laws.

Marketing

We may use your personal data to send you updates (by email, text message, telephone, or post) about our products AND/OR services, including exclusive offers, promotions or new products or services.

We may use your personal information to communicate with you about our products and services, subject to your preferences and applicable law. This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

Using the Contact details provided here.
using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts.

We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.

We do not sell or share personal information as those terms are defined under applicable U.S. privacy laws, including the CCPA/CPRA.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

authorized resellers and customer support partners acting on our behalf under contractual confidentiality and data-processing obligations.
third parties we use to help deliver our products or services to you, e.g. payment service providers, and delivery companies.
other third parties we use to help us run our business, e.g. marketing agencies or sales support partners or Platform hosts and Platform analytics providers or materials suppliers etc.
Our Banks

We only allow those organizations to handle your personal data if we are satisfied, they act appropriately to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above may occasionally also need to share personal data with:

external auditors, e.g. in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations.
professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations.
law enforcement agencies, courts, tribunals, and regulatory bodies to comply with our legal and regulatory obligations.
other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymized but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations

Sponsored Access Programs

Where access to Bablr Platform or Services is sponsored by a third party (such as a public agency or program sponsor), Bablr may provide such sponsors with aggregated, de-identified usage or outcome information for program evaluation purposes. Sponsors do not receive access to personally identifiable information about parents or children unless expressly authorized by the parent and permitted by applicable law.

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

Where is your personal data stored

Personal information of users located in the United States is stored on secure cloud servers physically located within the United States. We may use trusted service providers to support our operations, and where personal data is processed on our behalf by such providers, we require appropriate contractual and security safeguards.

We also use reputed third-party services and tools such as but not limited to HubSpot to support Sales, marketing, and customer service activities or Wix to support Bablr Parenting Academy Activities or Zoom to support onboarding activities. In such cases, the data submitted to us is stored on the servers of these service providers. These service providers maintain their own privacy and security programs designed to protect personal information.

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used. For example, providing our services to you, managing your account and subscription, and keeping information for our own legal requirements such as for tax purposes or in the defense or pursuit of legal claims.

Following the end of the of the relevant retention period, we will delete or anonymize your personal data. Retention periods may vary depending on the nature of the information and applicable legal requirements.

Transferring your personal data out of storage location

In limited circumstances, personal information may be accessed or processed outside the United States by authorized service providers acting on our behalf, such as for technical support, customer service, or operational purposes. Where this occurs, we take reasonable steps to ensure that personal information is protected through appropriate contractual, technical, and organizational safeguards consistent with applicable U.S. privacy laws.

We do not transfer personal information internationally in a manner that would materially diminish the protections afforded to it under applicable U.S. federal or state privacy laws. We require our service providers to process personal information only for specified purposes and in accordance with our instructions. In all such cases, we will comply with applicable Federal and State data privacy laws designed to ensure the privacy of your personal data. For example, our servers are based in the United States, but we will transfer your personal data to our service providers located outside the US (such as to our customer service and technical teams in India). While doing so, we will ensure all protections required by applicable US federal and state laws are in place before transferring personal data to any organization or body (or its subordinate bodies).

In the event that, Bablr sells any of its business or assets to any third party, it may disclose your personal data to the prospective buyer of such business or assets. The same shall also be applicable if Bablr or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets

If you have questions about where or how your personal information is processed, you may contact us using the details provided below. Any changes to the destinations to which we send personal data or in the transfer mechanisms we use to transfer personal data internationally will be notified to in accordance with the section on ‘Change to this privacy policy’ below.

For further information about such transfers and the safeguards we employ, please contact us by clicking here.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone, or other electronic device) when you use our Platform. We use cookies and other similar technologies, e.g. web beacons, action tags, and analytics on our Platform. These help us recognize you and your device and store some information about your preferences or past actions.

For further information on cookies our use of and other similar technologies, e.g. web beacons, action tags, and analytics on our Platform, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.

Depending on your state of residence, you may have certain rights regarding your personal information under applicable U.S. privacy laws. These rights may include the ability to:

Access personal information we maintain about you and your child.
Request correction of inaccurate or incomplete personal information.
Request deletion of personal information, subject to legal and operational exceptions.
Obtain a copy of your personal information in a portable format, where applicable.
Limit certain uses of sensitive personal information, where required by law; and
Opt out of certain data uses, if applicable under state law.

California Residents:

If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), including the right to know what personal information we collect, the right to delete personal information, and the right to limit the use of sensitive personal information.

We do not sell or share personal information as those terms are defined under applicable U.S. privacy laws.

You may exercise your privacy rights by contacting us using the details provided below. We may need to verify your identity before fulfilling certain requests. We will not discriminate against you for exercising your privacy rights. (see ‘How to contact us’ below).

When contacting us please:

provide enough information to identify yourself (e. g. your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, used, or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

For general online safety guidance, you may also visit the National Cybersecurity Alliance’s Stay Safe Online resource at staysafeonline.org

How to complain

Please contact us here if you have any queries or concerns about our use of your information. We hope we will be able to resolve any issues you may have.

Depending on the state of your residence within the United States, you may also have the right to contact your state Attorney General or relevant consumer protection authority.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes, we will take steps to inform you, for example by providing you with a notification, via email, and asking you to reaccept our terms.

How to contact us

All users can contact us regarding their Data Protection queries and advice by accessing the contact information on this link.

End of Privacy Policy.